Treasure Coast, Florida.
Treasure Coast, Florida.
Treasure Coast “Don’t Come Here!” Video Campaign
The "Don't Come Here" campaign was a bold, tongue-in-cheek invitation to experience the Treasure Coast in Florida. Through a humorous and unconventional approach, we enticed travelers to explore this stunning destination. This video project challenged traditional tourism ads, proving that reverse psychology can spark curiosity and adventure.
Client Goal
The Treasure Coast Tourism Board embarked on a unique campaign with a cheeky twist - "Don't Come Here!" The ultimate goal was to increase hotel booking revenue by luring visitors with a playful reverse psychology approach. The messaging appeared to discourage tourists, but the underlying enticement was clear: come to the Treasure Coast and experience something extraordinary.
My Contribution
I spearheaded the creation of the video, from brainstorming and storyboarding to directing the voiceover, music selection, and video editing. My role was to craft an engaging piece that balanced discouragement with the genuine allure of Treasure Coast.
Results
The "Don't Come Here!" campaign exceeded expectations, leading to a significant uptick in hotel bookings. This project showcases the power of creative storytelling and design in effectively influencing real-world results, redefining the approach to tourism campaigns.